Founded in Rome in 1884 by the talented Greek silversmith Sotirio Bulgari, the brand quickly established a reputation for Italian excellence with exquisite craftsmanship and magnificent jewellery creations. 

Over the decades, the Bulgari generations defined a distinctive style made of vibrant colour combinations, exquisitely balanced volumes and unmistakable motifs that pay homage to the Roman roots of the company. 

While always revering its cultural legacy, Bvlgari introduced innovations that rewrote the rules of the jewellery universe and launched new trends that stood out as icons of contemporary design as Serpenti or B.zero1 collections.